2013년 11월 30일 토요일

About 'internet radio broadcasting'-Ars Technica: Broadcast radio only relevant in movies; make way for Internet radio







About 'internet radio broadcasting'-Ars Technica: Broadcast radio only relevant in movies; make way for Internet radio








You               all               know               the               phrase,               also               a               popular               song               title:               "Video               killed               the               radio               star."               Well,               at               the               time,               everyone               seemed               to               think               that               radio               was               doomed               with               the               onset               of               music               television.

Usually,               drastic               new               technology               replaces               old               technology.

But               as               it               turned               out,               it               didn't               happen.

Sure,               radio               took               a               hit               in               overall               listeners,               but               it's               far               from               dying               out.

Nowadays,               people               can               listen               to               music               on               music               television,               special               channels               on               most               satellite               and               even               cable               packages,               satellite               radio,               and               on               the               internet               -               either               through               songs               you               pick               on               popular               sites               like               MySpace.com               or               dedicated               internet               radio               stations.

I               know               I've               been               enjoying               Pandora's               internet               radio               station               with               their               emphasis               on               customizing               the               station               to               suit               your               tastes.

Unfortunately,               recent               governmental               decisions               may               cripple               or               kill               most               if               not               all               internet               radio               stations               that               are               currently               available.

I               personally               believe               that               internet               radio               is               by               far               the               best               advancement               in               the               public               distribution               of               music.

Not               only               do               most               net               radio               stations               have               far               less               commercials               (and               they're               usually               graphic,               not               even               interrupting               the               music),               but               they               also               have               a               far               wider               range               of               styles               available               that               usually               aren't               commercially               feasible               on               a               local               level.

You're               probably               familiar               with               a               "hot               now!"               local               station               changing               to               a               style               that               you               don't               like,               or               even               an               oldies               station               deciding               to               start               playing               music               from               the               following               decade               -               you               know,               the               one               you               were               avoiding               by               listening               to               that               oldies               station.

Well,               with               net               radio               it               doesn't               matter               if               a               station               changes.

There               are               plenty               more               to               choose               from               and               it               should               be               easy               to               find               what's               most               suited               to               your               tastes.

So,               why               is               the               Copyright               Royalty               Board               trying               to               change               that?

This               is               an               organization               that               should               be               devoted               to               making               sure               music               artists               get               their               just               desserts               when               their               music               is               played               on               the               radio.

Until               internet               radio               made               a               vastly               larger               audience               available               to               potential               broadcasters,               most               lesser-known               musicians               had               no               chance               of               being               broadcast               publicly.

In               this               manner,               internet               radio               has               enabled               the               music               industry               to               expand               quickly               and               more               broadly               than               ever               before               possible.

As               far               as               I'm               concerned,               there's               no               reason               to               stop               this               valuable               expansion               now.
               On               March               2,               2007,               the               Copyright               and               Royalty               Board               issued               new               royalty               rates               that               applied               specifically               to               internet               broadcasts.

The               new               royalty               rates               are               almost               triple               their               previous               rate               (which               was               decided               only               two               years               ago).

Why               the               sudden               drastic               increase?

Who               knows...

it               certainly               jumps               much               higher               than               the               rate               of               inflation.

Standard               radio               broadcasting               does               not               have               to               pay               royalty               fees               at               all               and               the               new               rates               for               internet               radio               are               more               than               four               times               as               high               as               satellite               radio               has               to               pay.

There               is               no               apparent               reason               for               this               drastic               attack               on               internet               radio.

Not               only               are               the               new               rates               ridiculously               high,               but               they're               retroactive               to               the               beginning               of               2006.

Most               net               radio               stations               don't               operate               with               the               huge               budgets               that               local               and               national               broadcasters               have,               and               they'll               likely               bankrupt               just               trying               to               pay               retroactive               fees.

There's               certainly               no               way               they               can               continue               with               these               incredibly               unfair               rates.

On               top               of               what               appears               to               be               an               obvious               injustice,               the               Copyright               Royalty               Board               released               another               statement               on               April               16th               denying               a               motion               for               rehearing               the               raised               royalty               rates.
               Are               you               an               internet               radio               fan?

Are               you               remotely               interested               in               ever               having               the               chance               to               check               it               out               and               see               if               it               suits               you               better               than               traditional               broadcasting               forms?

If               so,               action               must               be               taken               quickly               to               save               the               almost               sure               death               of               all               net               radio.

Thankfully,               a               coalition               of               music               artists,               record               labels,               listeners               and               webcasters               has               formed               to               rally               support               for               internet               radio.

Their               website               is               easy               to               find:               SaveNetRadio.org               .

From               there,               you               can               spread               the               word               to               friends,               send               e-mails               or               letters               directly               to               your               congressional               representatives               and               find               out               any               other               steps               you               can               take               to               stop               this               ruling               before               it               destroys               the               diversity               of               net               radio.

I've               e-mailed               all               of               my               congressional               representatives               and               have               already               received               a               response               from               one               of               them.

He               assured               me               that               as               a               member               of               the               Energy               and               Commerce               committee,               he'll               exert               what               influence               he               has               to               revoke               this               ruling.

Big               government               rulings               like               this               usually               aren't               changed               based               on               the               opinion               of               one               person,               but               if               we               all               do               our               part,               they'll               listen.

We               are               who               elects               them               and               they               need               our               support               and               are               willing               to               listen               to               our               collective               voice.

So,               let's               work               together               and               save               net               radio!






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